It is extraordinary how quickly we believe smart slogans. Advertising and marketing is based precisely on the ability to win subscribers and getting them hooked through language and packaging. Prime Minister Narendra Modi has understood this all too well. When he spoke of acchhe din, he struck an immediate chord through the contrast with the previous four years. Similarly, his call for "Swachh Bharat" and "Digital India" resonated across socio-economic classes. People were hooked. This was political marketing at its best. His "Make in India" was cast in a similar mould.
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