The "Age of Flash Storage" is now upon us and is driving the digital and mobility revolution by allowing for smaller, sleeker and untethered smart devices that deliver more services and offerings which has led to a massive consumer adoption of mobility. These rapid developments in technology have further fuelled consumers' expectations for advanced and sophisticated services that better their daily lives. Consumers also demand a high degree of responsiveness from these services and will quickly switch to a competing service rather than wait for an under-performing one.
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