<h3><a href="http://www.huffingtonpost.in/tripti-lochan/the-diluting-company-hier_b_8469898.html?utm_hp_ref=india" data-beacon='{"p":{"lnid":"hdln"}}'>The Diluting Company Hierarchy: Merging Roles Of The CIO And CMO</a></h3>

We need the business-minded CIO to join forces with the technology-smart CMO so that brands can strategically engage customers throughout their life cycle to drive business growth.