Why 'Kali-Peeli' Taxis Could Still Beat Ola And Uber To The Finish Line

In the race to out-compete rival cab companies, cheap fares and freebies are relied on to hook passengers, and generous monetary incentives to lure drivers. However, serving customers well -- repeatedly and consistently over a longer period -- is the key to survive in any business. Technology can help but it can't be a substitute for quality service.

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