<h3><a href="http://www.huffingtonpost.in/sanam-sharma/bcci-and-ipl-its-time-to-_b_8959706.html?utm_hp_ref=india" data-beacon='{"p":{"lnid":"hdln"}}'>BCCI And IPL Need To Clean Up Their Act -- Cricket Australia Can Show Them How</a></h3>

The IPL, to me, is a sporting circus synonymous with brand endorsements, Bollywood stars and drunken after-parties. Throw in a raft of "match fixing" allegations, corruption-prone officials, and banned franchises, and there you have it -- Brand IPL at its inglorious best. A perfect recipe to bastardise a popular sport. The most disturbing part is that the BCCI seems to be content with such a projection of the IPL to the rest of the world.